1 verified, source-linked AI implementation documented in 2023.
Implemented DeFractal AI-driven data management platform (DMP) for automatic audience segmentation using IAB taxonomy (400+ segments); AI assistants manage first-party data, share audiences across domains via statistical models, and increase programmatic ad inventory via Ad Refresh; response to third-party cookie phase-out""
24sata is one of 4 organizations in Croatia documented in the index, which holds 5 cases from the country. Its work spans 1 function type, including Audience Intelligence & Analytics, documented across 34 organizations worldwide.