3 verified, source-linked AI implementations documented in 2022.
Younger audiences drawn in by AI audio option; completion rates for AI voice comparable to human-read audio on fast-breaking news stories
Audio audience doubled; avg completion rate 58%; avg listener age 42 (10 yrs younger than podcast audience)
66/80 homepage positions personalised; +25% subscriber CTR; +11% subscription uplift
Aftenposten is one of 15 organizations in Norway documented in the index, which holds 41 cases from the country. Its work spans 3 function types, including Audience Intelligence & Analytics, documented across 34 organizations worldwide.