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Amar Ujala

2 verified, source-linked AI implementations documented between 2024–2024.

IndiaAsia-PacificNational
Cases
2
Active since
2024
Peak stage
2
Controversies
0

Where the AI sits

Editorial Production1
Audience & Community1

AI implementations

2024

Srishti

AI news anchor for Hindi-language video content production; built in collaboration with Just Baat (generative AI company); launched by UP Chief Minister Yogi Adityanath at Amar Ujala Samvaad Uttar Pradesh event, Lucknow, February 2024; generates video news content efficiently

Content Production & Automation2 – Adoption4 – AI-Led, Human Oversight
Tool: Just Baat generative AI platform; AI avatar/anchor technologySource ↗
2024

Sarathi

AI chatbot for Maha Kumbh 2025 pilgrim assistance; answered queries about transportation, event dates, sanitation, and safety concerns during 37-day Maha Kumbh event; deployed in Hindi and English; restricted to government sources and internal content for accuracy

Audience Intelligence & Analytics2 – Adoption3 – Collaborative Human–AI
Tool: OpenAI LLMs; RAG (Retrieval-Augmented Generation); custom chatbot by Amar Ujala teamSource ↗

Context

Amar Ujala is one of 31 organizations in India documented in the index, which holds 45 cases from the country. Its work spans 2 function types, including Audience Intelligence & Analytics, documented across 34 organizations worldwide.

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More newsrooms in IndiaAudience Intelligence & AnalyticsContent Production & AutomationHow this is verified
Part of J·Index — The Journalism AI Index. Every case carries a live source link. Cite with attribution; bulk reproduction is not licensed. Data licensed CC BY-NC 4.0.