Bergens Tidende
3 verified, source-linked AI implementations documented between 2020–2020.
NorwayEuropeGlobal / MultinationalLocal / Independent
Where the AI sits
Editorial Production3
AI implementations
2020Automated real estate texts drive subscription sales in Norway
Built by Bergens Tidende (Schibsted)
60-70 subscription conversions monthly; ~1,000 subscriptions per year at €24/month; 12
Research & Investigation2 – Adoption3 – Collaborative Human–AI
2020Bergens Tidende uses AI to reveal newsroom biases, diversify coverage
Female readership increases correlate with female imagery in articles; computer vision analysis revealed gender representation biases
Research & Investigation2 – Adoption3 – Collaborative Human–AIControversy
I am a local journalist: what can AI do for me'
Editorial Workflow & Writing Assistance2 – Adoption3 – Collaborative Human–AI
Context
Bergens Tidende is one of 15 organizations in Norway documented in the index, which holds 41 cases from the country. Its work spans 2 function types, including Editorial Workflow & Writing Assistance, documented across 283 organizations worldwide.