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Blick

2 verified, source-linked AI implementations documented between 2024–2025.

SwitzerlandEuropeLocal / IndependentNational
Cases
2
Active since
2024
Peak stage
3
Controversies
1

Where the AI sits

Editorial Production2

AI implementations

2025

Editor-in-chief Rolf Cavalli runs his weekly commentaries through a custom AI…

Built by Blick (Ringier)

Editor-in-chief Rolf Cavalli runs his weekly commentaries through a custom AI 'proofreader': a standing prompt with 11 content requirements and 13 checks has GPT critique each draft for dramaturgy, word choice, style and rhythm, with Cavalli adopting some suggestions and discarding others — in use since spring 2025 and explicitly encouraged under Ringier's AI guidelines. Became a public test case in July 2026 when Tages-Anzeiger analysed his 71 opinion pieces: the Pangram detector flagged 39 as partly or heavily AI-assisted (every pre-spring-2025 text scored '100% human') and LLM-typical rhetoric (triads, 'not A but B') rose sharply from spring 2025.

Editorial Workflow & Writing Assistance3 – Proficiency3 – Collaborative Human–AIControversy
Tool: Custom GPT 'AI proofreader' prompt (11 content requirements + 13 style checks); Pangram used externally for detectionSource ↗
2024

BliKI Automated Content

BliKI launched September 2024 as part of Blick's major digital transformation; developed with Google; first AI chatbot for Ringier's Swiss flagship

Editorial Workflow & Writing Assistance2 – Adoption3 – Collaborative Human–AI
Tool: Proprietary/CustomSource ↗

Context

Blick is one of 19 organizations in Switzerland documented in the index, which holds 28 cases from the country. Its work spans 1 function type, including Editorial Workflow & Writing Assistance, documented across 283 organizations worldwide.

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More newsrooms in SwitzerlandEditorial Workflow & Writing AssistanceHow this is verified
Part of J·Index — The Journalism AI Index. Every case carries a live source link. Cite with attribution; bulk reproduction is not licensed. Data licensed CC BY-NC 4.0.