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De Tijd / Mediafin

3 verified, source-linked AI implementations documented between 2024–2025.

BelgiumEuropeLocal / IndependentNational
Cases
3
Active since
2024
Peak stage
3
Controversies
0

Where the AI sits

Commercial & Monetization1
Audience & Community1
Editorial Production1

AI implementations

2025

TrustIQ

AI-driven advertising targeting platform that translates advertiser briefs into precision-targeted, booking-ready campaign proposals using first-party data and contextual segments from De Tijd and L'Echo reader base; compresses brief-to-activation process from days to minutes; sales team can explore targeting live with clients and AdvOps receives Google Ad Manager-ready booking codes; launched Dec. 2025; INMA 2026 Honorable Mention — Best Use of Generative AI

Advertising & Ad Operations3 – Proficiency2 – AI-Assisted Human
Tool: TrustIQ (proprietary AI targeting platform); Google Ad Manager integrationSource ↗
2024

LLM User Needs article classification (Help Me / Update Me)

'Help Me' articles drove higher subscriber conversions

Audience Intelligence & Analytics3 – Proficiency3 – Collaborative Human–AI
Tool: Custom LLMSource ↗
2024

Text-to-speech audio articles (ElevenLabs – Dutch/French)

High audio completion rates

Editorial Workflow & Writing Assistance2 – Adoption3 – Collaborative Human–AI
Tool: ElevenLabs TTSSource ↗

Context

De Tijd / Mediafin is one of 15 organizations in Belgium documented in the index, which holds 25 cases from the country. Its work spans 3 function types, including Advertising & Ad Operations, documented across 18 organizations worldwide.

Explore related

More newsrooms in BelgiumAdvertising & Ad OperationsAudience Intelligence & AnalyticsEditorial Workflow & Writing AssistanceHow this is verified
Part of J·Index — The Journalism AI Index. Every case carries a live source link. Cite with attribution; bulk reproduction is not licensed. Data licensed CC BY-NC 4.0.