2 verified, source-linked AI implementations documented between 2023–2024.
AI text-to-speech audio articles allowing subscribers to listen to journalism via synthesised voice
RFV (Recency, Frequency, Value) ML propensity model predicting subscription and churn likelihood; enables tailored retention offers based on user behaviour and price sensitivity; also experimenting with AI image generation and SEO/social post optimisation""
Die Presse is one of 9 organizations in Austria documented in the index, which holds 22 cases from the country. Its work spans 2 function types, including Audio & Voice Production, documented across 18 organizations worldwide.