1 verified, source-linked AI implementation documented in 2025.
AI-generated content published under fake journalist profiles across Ventures Media's Belgian magazine portfolio — in April and May 2025 more than half of online articles in Elle Belgium were attributed to fictional journalists including 'Sophie Vermeulen' and 'Marta Peeters'; both had website profiles with AI-generated headshots (Sophie Vermeulen's photo matched 'This Person Does Not Exist'); AI content also published under fake profiles across other Ventures Media titles including Marie Claire Belgium, Forbes Belgium and Psychologies Belgium (44 of 46 Psychologies articles attributed to fake psychologist 'Femke'); VRT News investigation exposed the practice in June 2025; Ventures Media stated it was a 'test' from the tech team generating fully AI-made articles without editorial review; after exposure profiles were relabelled and disclaimer added: 'This content was generated with AI'; ODDITY: multiple magazines simultaneously ran fake journalist bylines across the same Belgian publisher with no disclosure
Elle Belgium (Ventures Media) is one of 15 organizations in Belgium documented in the index, which holds 25 cases from the country. Its work spans 1 function type, including Content Production & Automation, documented across 257 organizations worldwide.