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Forbes

5 verified, source-linked AI implementations documented between 2018–2026.

United StatesNorth AmericaGlobal / MultinationalNationalAlso files from Czech Republic
Cases
5
Active since
2018
Peak stage
3
Controversies
0

Where the AI sits

Audience & Community2
Editorial Production2
Commercial & Monetization1

AI implementations

2026

Amazon Alexa Podcasts launch partner

Forbes content licensed and integrated into Amazon's Alexa Podcasts feature (launched May 18, 2026); Alexa Podcasts uses AI to generate on-demand audio podcast episodes on any topic, narrated by AI-generated co-hosts in conversational format; draws on licensed journalism from 200+ news publications for content accuracy; available to all Alexa+ subscribers (included with Amazon Prime); part of Amazon's broader push to license premium publisher content for its rebuilt Nova LLM-powered Alexa+ assistant; one of 11 named launch partners at Alexa Podcasts launch

Content Licensing & Partnerships2 – Adoption1 – Fully Automated
Tool: Amazon Alexa Podcasts (Nova LLM + AI voice synthesis; content licensing)Source ↗
2023

AI is boosting Forbes' publishing capabilities

20-25% increase in page views per visit in first month; supports 40 journalists publishing ~12 daily articles

Audience Experience & Personalisation2 – Adoption3 – Collaborative Human–AI
Tool: GoogleSource ↗
2018

Dynamic AI Paywall

Audience Experience & Personalisation2 – Adoption3 – Collaborative Human–AI
Tool: Proprietary/CustomSource ↗
2018

Bertie

Forbes' in-house AI content-management and publishing assistant (introduced 2018). It suggests article topics from trending data and reader interests, recommends SEO- and engagement-optimised headlines, and generates rough first drafts for contributors to refine, freeing writers for analysis and storytelling. A cornerstone of Forbes' digital-transformation strategy, cited alongside The Washington Post's Heliograf and Bloomberg's Cyborg as an early CMS-embedded newsroom AI tool.

Editorial Workflow & Writing Assistance3 – Proficiency3 – Collaborative Human–AI
Tool: Bertie — in-house CMS / natural-language content assistantSource ↗
2018

Entering the next century with a new Forbes experience

Editorial Workflow & Writing Assistance2 – Adoption3 – Collaborative Human–AI
Tool: CustomSource ↗

Context

Forbes is one of 182 organizations in United States documented in the index, which holds 363 cases from the country. Its work spans 3 function types, including Audience Experience & Personalisation, documented across 110 organizations worldwide.

Explore related

More newsrooms in United StatesAudience Experience & PersonalisationContent Licensing & PartnershipsEditorial Workflow & Writing AssistanceHow this is verified
Part of J·Index — The Journalism AI Index. Every case carries a live source link. Cite with attribution; bulk reproduction is not licensed. Data licensed CC BY-NC 4.0.