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Grupo Globo

2 verified, source-linked AI implementations documented between 2021–2024.

BrazilLatin America & CaribbeanNational
Cases
2
Active since
2021
Peak stage
4
Controversies
0

Where the AI sits

Workflow & Operations1
Commercial & Monetization1

AI implementations

2024

Formal AI editorial guidelines published June 27, 2024 (Section III of Editorial…

Formal AI editorial guidelines published June 27, 2024 (Section III of Editorial Principles) governing all Globo newsrooms including O Globo, G1, GloboNews, TV Globo and Valor Econômico; permits AI for transcription, grammar review, data analysis and content distribution; prohibits AI from writing unsupervised opinion/editorial; mandates public transparency on AI use""

AI Ethics & Editorial Policy3 – Proficiency3 – Collaborative Human–AI
Tool: Various AI tools across Grupo Globo propertiesSource ↗
2021

ORA (Oportunidade Real de Agrupamento)

AI platform analyzing Globo's programming and video archive via text and image recognition to match advertisers' campaigns with thematically aligned scheduled shows; replaced manual analysis; enables contextual ad placements sold up to four hours before broadcast

Advertising & Ad Operations4 – Ways of Working1 – Fully Automated
Tool: Microsoft Azure Data & AI; eCine (consulting partner); Videolib Enterprise video platformSource ↗

Context

Grupo Globo is one of 27 organizations in Brazil documented in the index, which holds 41 cases from the country. Its work spans 2 function types, including AI Ethics & Editorial Policy, documented across 75 organizations worldwide.

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More newsrooms in BrazilAI Ethics & Editorial PolicyAdvertising & Ad OperationsHow this is verified
Part of J·Index — The Journalism AI Index. Every case carries a live source link. Cite with attribution; bulk reproduction is not licensed. Data licensed CC BY-NC 4.0.