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India Today

3 verified, source-linked AI implementations documented between 2023–2025.

IndiaAsia-PacificGlobal / MultinationalNational
Cases
3
Active since
2023
Peak stage
3
Controversies
0

Where the AI sits

Editorial Production2
Audience & Community1

AI implementations

2025

Pragya

Proprietary AI-driven newsroom platform built with Google; automates keyword generation, story highlights, kickers and draft story creation; dedicated journalist app for real-time field reporting; integrated into internal CMS and broadcast systems; maintains human editorial review before publication

Content Production & Automation3 – Proficiency3 – Collaborative Human–AI
Tool: Pragya (custom AI platform built with Google); Google AI (specific product not disclosed); journalist mobile appSource ↗
2025

Audipulse

AI audience-prediction engine that forecasts story performance, optimal publishing times and best content formats before publication, analysing Chartbeat and Google Analytics engagement data on local on-premise GPUs; built in WAN-IFRA's Newsroom AI Catalyst (OpenAI)

Audience Intelligence & Analytics1 – Access3 – Collaborative Human–AI
Tool: Audipulse (custom ML on on-premise GPU; Chartbeat + Google Analytics data)Source ↗
2023

ElectionGPT

Natural-language chatbot over 2024 Indian general election dataset (8,000+ candidates, 700 parties); FactCheckGPT — separate NL query tool over fact-check claim database; beta-tested for Uttar Pradesh state elections before national rollout. Built with CORRECTIV and Malaysiakini as part of JournalismAI Fellowship 2023.""

Verification & Fact-Checking2 – Adoption3 – Collaborative Human–AI
Tool: GPT-4 (OpenAI), PostgreSQLSource ↗

Context

India Today is one of 31 organizations in India documented in the index, which holds 45 cases from the country. Its work spans 3 function types, including Audience Intelligence & Analytics, documented across 34 organizations worldwide.

Explore related

More newsrooms in IndiaAudience Intelligence & AnalyticsContent Production & AutomationVerification & Fact-CheckingHow this is verified
Part of J·Index — The Journalism AI Index. Every case carries a live source link. Cite with attribution; bulk reproduction is not licensed. Data licensed CC BY-NC 4.0.