7 verified, source-linked AI implementations documented between 2023–2026.
AI agent pipeline drafts, fact-checks, reviews legally and selects images for routine news stories with human sign-off; announced at FT Strategies News in the Digital Age event
Senior journalist suspended after admitting to using AI to fabricate quotes attributed to real named sources in published newsletter content; described as 'putting words in people's mouths' using AI software
AI-fabricated-quotes incident: Peter Vandermeersch, a 'Journalism and Society' fellow at Mediahuis and former NRC editor-in-chief, used AI tools to summarise reports and then wrote from those summaries without verifying them, publishing fabricated quotes attributed to real people on his Substack.
Multi-agent AI pipeline for first-line news reporting: six specialised agents handle commissioning (news value assessment from AFP, Reuters, Belga, parliaments, social media), writing, multimedia asset selection, legal review, fact-checking and polarisation monitoring; human journalist approves before publication""
AI archive search tool combining Elasticsearch with Google Cloud Gemini; searches millions of archived articles across Mediahuis publications; provides AI-generated summaries
Propensity and next-best-action ML model: maps full user journey, campaign exposures and 3-year ARPU to predict optimal action per micro-audience; automates personalised retention interventions (calls
In-house generative AI tool that summarises stories, creates bullet points and generates 10 headline options for journalists to choose from; used across Mediahuis titles in Belgium
Mediahuis is one of 15 organizations in Belgium documented in the index, which holds 25 cases from the country. Its work spans 5 function types, including Content Production & Automation, documented across 257 organizations worldwide.