4 verified, source-linked AI implementations documented between 2023–2026.
Content licensing deal with Microsoft: Microsoft's AI chatbot Copilot will reference content from Nine's mastheads (The Sydney Morning Herald, The Age, The Australian Financial Review) in its search results, with Microsoft paying Nine for the journalism. Reported as a landmark agreement and one of the first major AI content-licensing deals struck by a large Australian publisher.
Unified customer data framework on Google Cloud integrating real-time analytics for addressable advertising across Nine's broadcast, digital and streaming platforms
'9Predict' machine learning framework predicts audience availability and viewership for Nine's broadcast and 9Now streaming; personalised ad load optimisation; content recommendation and discovery;" reactivation of lapsed subscribers
'Nine Ad Manager' AI-powered self-serve advertising platform for small and medium businesses; AI generates a scripted video ad with voice-over in under a minute by scraping the business's website for images
Nine Entertainment is one of 16 organizations in Australia documented in the index, which holds 28 cases from the country. Its work spans 4 function types, including Advertising & Ad Operations, documented across 18 organizations worldwide.