1 verified, source-linked AI implementation documented in 2025.
Advanced WAN-IFRA/OpenAI Newsroom AI Catalyst cohort (Oct.–Dec. 2025); Spain's second-largest regional media group (El Periódico, Levante-EMV, Diario de Sevilla, La Nueva España and 20+ titles) developing AI transformation strategy across regional portfolio; framed as urgency: 'hiding is not an option — the AI wave must find us thinking and working hard' (Germán Frassa, Director of Digital Product); focus on maximising AI's potential across content production, workflow and audience strategy
Prensa Ibérica is one of 31 organizations in Spain documented in the index, which holds 52 cases from the country. Its work spans 1 function type, including Talent Development & Upskilling, documented across 140 organizations worldwide.