2 verified, source-linked AI implementations documented between 2024–2025.
Established dedicated internal AI department (end 2025) for automatic generation of promotional spots and repetitive content production; linked to staffing restructuring including cancellation of 18-year flagship talk show """"La Maruta"""" and reduction of ~40 staff";" AI dept initially handles promotions
AI integrated into production of all channel identification spots and promotional materials for spring 2024 programming grid;" AI used for image generation and concept execution under human creative direction
Pro TV is one of 9 organizations in Romania documented in the index, which holds 10 cases from the country. Its work spans 2 function types, including Multimedia & Visual Production, documented across 72 organizations worldwide.