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Radio Télévision Suisse / Couleur 3

2 verified, source-linked AI implementations documented between 2023–2024.

SwitzerlandEuropeNational
Cases
2
Active since
2023
Peak stage
2
Controversies
0

Where the AI sits

Editorial Production2

AI implementations

2024

AI content categorization by user need

Built by Radio Télévision Suisse (RTS)

Custom model trained on RTS text, audio and video content automatically classifies each incoming story by primary audience need (updating, diverting, inspiring, connecting, helping); identifies coverage gaps or overproduction; embedded directly in editorial workflow to avoid additional burden on journalists""

Editorial Workflow & Writing Assistance2 – Adoption3 – Collaborative Human–AI
Tool: Custom AI content classification modelSource ↗
2023

Full-day AI programming experiment on Couleur 3

AI-cloned voices of actual hosts, AI-written scripts and partially AI-composed music ran the station from 6 AM to 7 PM on April 27, 2023; all content human-reviewed before airing; designed to generate staff discussion about AI's role in journalism; audience feedback strongly favoured human connection; station subsequently developed AI guidelines and adopted AI for transcription and content tagging""

Content Production & Automation1 – Access2 – AI-Assisted Human
Tool: AI voice cloning (third-party vendor) / AI script generation / AI-assisted music selectionSource ↗

Context

Radio Télévision Suisse / Couleur 3 is one of 19 organizations in Switzerland documented in the index, which holds 28 cases from the country. Its work spans 2 function types, including Content Production & Automation, documented across 257 organizations worldwide.

Explore related

More newsrooms in SwitzerlandContent Production & AutomationEditorial Workflow & Writing AssistanceHow this is verified
Part of J·Index — The Journalism AI Index. Every case carries a live source link. Cite with attribution; bulk reproduction is not licensed. Data licensed CC BY-NC 4.0.