5 verified, source-linked AI implementations documented between 2022–2026.
Reach content licensed for use in Amazon's Nova large language model and Alexa AI assistant; announced March 2, 2026; compensation based on usage; part of Amazon's push to license premium publisher content for Alexa+, its rebuilt AI assistant launched Feb. 2026 using the Nova LLM; NMA president Danielle Coffey described the deal as a 'reasonable, responsible alternative' to AI companies scraping content without compensation; distinct from Reach's existing 'Guten' AI editorial tool built on Amazon Bedrock
Increased page views and article volume; faster news-breaking than competitors
AI editorial assistant built on Amazon Bedrock foundation models; automates wire article tagging, generates content drafts for journalists to build on, ingests and suggests news wire stories, recommends article ideas, integrates with CMS and business tools; deployed across 20+ Reach titles including Daily Mirror
AI-curated personalised news aggregation pulling from 80+ Reach brands (Mirror, Express, Daily Star, Daily Record, regional titles); users choose location and up to 30 interests; Mantis AI analyses sentiment and emotion to power feeds and site search (replacing Google-powered search)""
Guten assists with 1.8 billion page views in 2024; cuts average breaking news publication time from 9 minutes to 90 seconds; adapts one story into 15 versions for different local sites
Reach plc is one of 43 organizations in United Kingdom documented in the index, which holds 139 cases from the country. Its work spans 4 function types, including Audience Experience & Personalisation, documented across 110 organizations worldwide.