5 verified, source-linked AI implementations documented between 2023–2025.
Interview-to-article AI tool developed with Limecraft through Finnish media-startup incubator programme; converts recorded journalist interviews into draft articles; identified that AI utility depends on disciplined, consistent underlying workflows; part of Sanoma's broader AI editorial workflow toolset""
AI voice named Anni based on real presenter Satu Kotonen hosts 3-7 p.m. daily segment on national station Radio Loop; Sanoma property HitMix provided the voice model source
Most visible consumer-facing AI uses at Sanoma newspapers; AI summaries on articles and personalised reading recommendations deployed across newspaper editorial brands
AI-driven tool suggests engaging headlines, article structure, key terminology, enriching context and gender-equality improvements; helps journalists create content meeting reader expectations; developed with Futurice""
AI-driven insights tool co-created with Futurice that surfaces reader expectations to help journalists create more relevant articles
Sanoma is one of 13 organizations in Finland documented in the index, which holds 24 cases from the country. Its work spans 4 function types, including Audience Intelligence & Analytics, documented across 34 organizations worldwide.