Schibsted
8 verified, source-linked AI implementations documented between 2018–2025.
NorwayEuropeGlobal / Multinational
Where the AI sits
Editorial Production5
Workflow & Operations2
Commercial & Monetization1
AI implementations
2025Videofy
Open-source AI tool that automatically converts text articles into ready-to-publish news videos in minutes, released on GitHub for newsrooms worldwide
Multimedia & Visual Production3 – Proficiency2 – AI-Assisted Human
2024'Videofy'
AI service built into Schibsted's CMS that automatically generates 20-second news videos from published articles by extracting text, images and video clips; editors can revise before publication; dramatically reduces cost and complexity of video production""
Multimedia & Visual Production3 – Proficiency3 – Collaborative Human–AI
2024Machine learning subscription sales model integrated with 'Curate' content recommendation…
Machine learning subscription sales model integrated with 'Curate' content recommendation system; uses real-time first-party data (demographics, reading behaviour, time of day) to predict and serve personalised front-page content to anonymous users most likely to subscribe; tested 158 data points
Multimedia & Visual Production4 – Ways of Working3 – Collaborative Human–AI
2020Schibsted Audio Initiative
Editorial Workflow & Writing Assistance2 – Adoption3 – Collaborative Human–AI
2020AI Article Summary System
Editorial Workflow & Writing Assistance2 – Adoption3 – Collaborative Human–AI
2020Schibsted announces collaboration in responsible AI with KTH Royal Institute of Technology
Talent Development & Upskilling2 – Adoption3 – Collaborative Human–AI
2020Identifying biases in the news
AI Ethics & Editorial Policy2 – Adoption3 – Collaborative Human–AIControversy
2018Not all news site visitors are created equal. Schibsted is trying to predict the ones who…
Not all news site visitors are created equal. Schibsted is trying to predict the ones who will pay up
Subscription & Paywall2 – Adoption3 – Collaborative Human–AI
Context
Schibsted is one of 15 organizations in Norway documented in the index, which holds 41 cases from the country. Its work spans 5 function types, including AI Ethics & Editorial Policy, documented across 75 organizations worldwide.