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J·Index / India / Scroll.in

Scroll.in

3 verified, source-linked AI implementations documented between 2024–2025.

IndiaAsia-PacificLocal / Independent
Cases
3
Active since
2024
Peak stage
2
Controversies
0

Where the AI sits

Audience & Community1
Editorial Production1
Marketing, Distribution & Discovery1

AI implementations

2025

Scroll.in offers a lesson in the personalisation of news

~20 AI-generated videos produced daily; planning product launch with automated format selection

Audience Experience & Personalisation2 – Adoption3 – Collaborative Human–AI
Tool: GenAI (unspecified)Source ↗
2024

Scroll.in AI Audience Engagement

Editorial Workflow & Writing Assistance2 – Adoption3 – Collaborative Human–AI
Tool: CustomSource ↗
2024

Factivo AI, a force-multiplier for multi-format journalism

Sharp increases in Instagram followers and engagement during India's 2024 elections; Factivo tool transforms articles into audio

Distribution & Discovery2 – Adoption3 – Collaborative Human–AI
Tool: GenAI (unspecified)Source ↗

Context

Scroll.in is one of 31 organizations in India documented in the index, which holds 45 cases from the country. Its work spans 3 function types, including Audience Experience & Personalisation, documented across 110 organizations worldwide.

Explore related

More newsrooms in IndiaAudience Experience & PersonalisationDistribution & DiscoveryEditorial Workflow & Writing AssistanceHow this is verified
Part of J·Index — The Journalism AI Index. Every case carries a live source link. Cite with attribution; bulk reproduction is not licensed. Data licensed CC BY-NC 4.0.