← J·Index — The Journalism AI Index
J·Index / United States / Sports Illustrated (Arena Group)

Sports Illustrated (Arena Group)

2 verified, source-linked AI implementations documented between 2023–2023.

United StatesNorth AmericaGlobal / Multinational
Cases
2
Active since
2023
Peak stage
3
Controversies
2

Where the AI sits

Editorial Production2

AI implementations

2023

AI-generated articles under fake writer bylines

Articles deleted after Futurism exposé; major industry backlash; Arena Group staff laid off

Content Production & Automation2 – Adoption1 – Fully AutomatedControversy
Tool: AdVon Commerce / Custom LLMSource ↗
2023

AI-generated articles published under fake human authors with AI-generated headshots

Built by Sports Illustrated / Arena Group

ODDITY: Sports Illustrated published AI-written articles attributed to non-existent people with AI-generated headshots; scandal led to firing of four Arena Group executives including CEO Ross Levinsohn; became a leading cautionary tale for AI in journalism

Multimedia & Visual Production3 – Proficiency1 – Fully AutomatedControversy
Tool: LLM / AI image generation (unspecified)Source ↗

Context

Sports Illustrated (Arena Group) is one of 182 organizations in United States documented in the index, which holds 363 cases from the country. Its work spans 2 function types, including Content Production & Automation, documented across 257 organizations worldwide.

Explore related

More newsrooms in United StatesContent Production & AutomationMultimedia & Visual ProductionHow this is verified
Part of J·Index — The Journalism AI Index. Every case carries a live source link. Cite with attribution; bulk reproduction is not licensed. Data licensed CC BY-NC 4.0.