J·Index / Saudi Arabia / SRMG (Saudi Research and Media Group)

SRMG (Saudi Research and Media Group)

2 verified, source-linked AI implementations documented between 2025–2026.

Saudi ArabiaMiddle East & North AfricaGlobal / Multinational

Cases

Active since

2025

Peak stage

Controversies

Where the AI sits

Marketing, Distribution & Discovery1

Commercial & Monetization1

AI implementations

2026

G.O.A.T

AI-integrated sports news app: real-time updates, match insights, personalised coverage and data-driven content curation; initial focus on Saudi Pro League; aggregates content from Arriyadiah

Distribution & Discovery2 – Adoption3 – Collaborative Human–AI

Tool: Asharq Al-Awsat, Asharq Sports and Sport 24""Source ↗

2025

SRMG Media Solutions (SMS)

AI-driven audience segmentation and AdTech platform using first-party data and real-time analytics across SRMG's full portfolio (Asharq News, Arab News, Asharq Business with Bloomberg, Al Eqtisadiah, Sayidaty, Thmanyah); reaching 170M+ users""

Advertising & Ad Operations3 – Proficiency3 – Collaborative Human–AI

Tool: SRMG Media Solutions (SMS) — proprietary AI audience segmentation and AdTech platformSource ↗

Context

SRMG (Saudi Research and Media Group) is one of 7 organizations in Saudi Arabia documented in the index, which holds 9 cases from the country. Its work spans 2 function types, including Advertising & Ad Operations, documented across 18 organizations worldwide.

Part of J·Index — The Journalism AI Index. Every case carries a live source link. Cite with attribution; bulk reproduction is not licensed. Data licensed CC BY-NC 4.0.