4 verified, source-linked AI implementations documented between 2024–2025.
RAG-based tool trained on Norway's Freedom of Information law and 75 press association templates; automates drafting of FOIA requests
AI-native news product reinventing VG's editorial format (launched in beta Dec. 2025 with 700 beta users); replaces traditional articles, front pages and pre-roll video with a single feed combining overview and in-depth layers; editorial content from Schibsted publications is broken into 'journalistic atoms' and reassembled by AI agents acting as reporters, editors and editors-in-chief; entire AI agent workflow overseen by a single journalist; includes article-to-video generation tool that creates social-ready videos from text-and-image articles, integrated into Schibsted CMS and also deployed at Aftonbladet (Stockholm); strategy articulated by Editor-in-Chief Gard Steiro: 'The article as we know it is gone'; automation built into core product to free journalists for investigations and on-the-ground reporting
AI-supported video production workflow positioning video as a gateway to premium journalism rather than a standalone format; long-tail stories converted into vertical 'Stories' and curated playlists acting as visual bridges to deep-dive articles; AI-assisted workflows streamline production while maintaining editorial control; increases completion rates on visual-first stories and extends lifespan of evergreen content; enhances content discovery for paying subscribers; designed to meet mobile-first habits of younger audiences; won WAN-IFRA Digital Media Awards Europe 2026 Most Innovative Digital Product (National winner)
AI-animated true crime web TV documentary series; AI tools recreate scenes illustrating real events not captured on video; technical workflow: Automatic1111/Stable Diffusion with ControlNet achieves consistent visual style across frames; stock footage converted to image sequences batch-processed through Stable Diffusion; SD-CN-Animation plugin transfers VG's house style directly to video files; stories narrated predominantly by the criminals themselves; editorial team maintains creative direction over AI-generated visuals
Verdens Gang (VG) is one of 15 organizations in Norway documented in the index, which holds 41 cases from the country. Its work spans 2 function types, including Audience Experience & Personalisation, documented across 110 organizations worldwide.