J·Index / Belgium / VRT

VRT

3 verified, source-linked AI implementations documented between 2022–2025.

BelgiumEuropeNational

Cases

Active since

2022

Peak stage

Controversies

Where the AI sits

Audience & Community1

Workflow & Operations1

Editorial Production1

AI implementations

2025

Automatic Subtitling Project

Built by VRT / DPG Media / Play Media / NORTV

€1M Flemish government-funded consortium developing AI subtitle system that understands Flemish dialects and colloquial language; makes content accessible for deaf, hard-of-hearing and non-Dutch speakers; two-year project with KU Leuven

Accessibility3 – Proficiency3 – Collaborative Human–AI

Tool: University of Antwerp and imec""Source ↗

2025

Industry-wide AI content labelling system applied to broadcasts flagging when images or…

Built by VRT / Play / DPG Media

Industry-wide AI content labelling system applied to broadcasts flagging when images or audio are generated or modified by AI to imitate reality; coordinated rollout across VRT (public)

AI Ethics & Editorial Policy2 – Adoption5 – Human-Only

Tool: Play and DPG Media (commercial) channels to provide consistent transparency to Flemish audiences"", Internal AI labelling standardSource ↗

2022

Smart News Assistant

Smart News Assistant deployed in VRT NWS newsroom; white paper published October 2022; assists with title optimisation

Editorial Workflow & Writing Assistance3 – Proficiency3 – Collaborative Human–AI

Tool: Proprietary/CustomSource ↗

Context

VRT is one of 15 organizations in Belgium documented in the index, which holds 25 cases from the country. Its work spans 3 function types, including AI Ethics & Editorial Policy, documented across 75 organizations worldwide.

Part of J·Index — The Journalism AI Index. Every case carries a live source link. Cite with attribution; bulk reproduction is not licensed. Data licensed CC BY-NC 4.0.

VRT