Funding: Own budget (15), Public broadcaster / state media (8), Tech company (Google/GNI) (4), Tech company (other) (1)
Deal with Anthropic to bring Claude into news production, marking a shift from the public broadcaster's earlier caution on generative AI. Initial scope is narrow — chiefly converting radio programs into written articles — but the ABC has signalled willingness to expand to other tasks and will hire specialists to support AI adoption. Stated aim is to free journalists' time for core work such as investigations…
Content licensing deal with Microsoft: Microsoft's AI chatbot Copilot will reference content from Nine's mastheads (The Sydney Morning Herald, The Age, The Australian Financial Review) in its search results, with Microsoft paying Nine for the journalism. Reported as a landmark agreement and one of the first major AI content-licensing deals struck by a large Australian publisher.
AI-generated radio presenter 'Thy' — ElevenLabs voice clone of a consenting ARN employee (finance department) — hosted a four-hour weekday music programme on CADA Sydney for six months without disclosure to listeners;" exposed by a journalist in April 2025
Board mandate requiring all Nine Publishing staff to adopt and use AI tools; managing director monitors staff AI usage; publishing division cited as underperforming in AI utilisation relative to rest of Nine group
AI text-to-speech 'Listen to this article' feature using voice models cloned from real News Corp journalists deployed across 15 mastheads including The Australian, Herald Sun, The Daily Telegraph and news.com.au; readers can adjust playback speed and skip by paragraph
'LiSTNR Precision Plus' real-time AI audience targeting and optimisation layer for digital audio advertising; planners can adjust target audiences mid-flight using first-party data instead of waiting for post-campaign analysis