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J·Index / Countries / Thailand

AI in Thailand's news media

6 verified, source-linked AI implementations across 5 news organizations, 2024.
East Asia and the Pacific2024
Cases
6
Organizations
5
Active since
2024
Controversies
0

What AI is used for — and how that differs

Thailandworldwide sharepp = percentage-point difference
Multimedia & Visual Production2+29pp
AI Avatars / Synthetic Presenters1+14pp
AI Ethics & Editorial Policy1+13pp
Audience Intelligence & Analytics1+15pp
Content Production & Automation1+2pp

How far adoption has gone

1 – Access0
2 – Adoption4
3 – Proficiency2
4 – Ways of Working0
5 – Reorganizing0

Who is adopting

Funding: Own budget (4), Public broadcaster / state media (2)

Notable cases

2024Thai PBS

News out Loud — AI text-to-speech system converting all news articles to audio; combines AI-generated voice with Thai PBS anchor voices; adjustable speed, selectable anchor voices, topic-organised playlists; designed for accessibility for elderly and visually impaired audiences; available at thaipbs.or.th/AIAudioNews

Content Production & Automation3 – Proficiency
TTS (text-to-speech) AI; AI-generated voices; VIPA OTT platformSource →

2024National Press Council of Thailand (NPCT)

Published AI guidelines for Thai journalism: all AI-generated content must be human-verified and clearly labelled; established biweekly AI monitoring team of technology experts and online news providers; guidelines triggered partly by public backlash over undisclosed AI-generated promotional images by a public broadcaster

AI Ethics & Editorial Policy2 – Adoption
Policy/GuidelinesSource →

2024Mono 29

Marisa" — AI-generated virtual news anchor introduced in May 2024; part of broader Thai media shift toward AI presenters offering lower production costs versus human talent

AI Avatars / Synthetic Presenters2 – Adoption
AI-generated virtual presenter (specific platform undisclosed)Source →

2024Nation TV (Thailand)

Natcha" — AI presenter introduced for live News Alert programme (April 2024); followed by Mono 29's ""Marisa"" AI anchor (May 2024)

Multimedia & Visual Production2 – Adoption
AI avatar (unspecified)Source →

2024Krungthep Turakij / Nation Group

KATIE" — AI-generated female reporter presenting daily news updates on website and social media channels for Krungthep Turakij (Bangkok Biz News)

Multimedia & Visual Production2 – Adoption
AI avatar (unspecified)Source →

Elsewhere in East Asia and the Pacific

Australia 28Cambodia 2China 75Hong Kong 6Indonesia 24Japan 24Malaysia 11Mongolia 2Myanmar 1New Zealand 25Philippines 16Singapore 8
Data from J·Index, the Journalism AI Index — every case verified against a published source. See the methodological note for how cases are collected and coded. Updated 2026-07-23.