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J·Index / Countries / Bulgaria

AI in Bulgaria's news media

6 verified, source-linked AI implementations across 5 news organizations, 2024–2026.
Europe and Central Asia2024–2026
Cases
6
Organizations
5
Active since
2024
Controversies
0

What AI is used for — and how that differs

Bulgariaworldwide sharepp = percentage-point difference
Content Production & Automation2+19pp
Audience Engagement & Community2+31pp
Research & Investigation1+7pp
AI Ethics & Editorial Policy1+13pp

How far adoption has gone

1 – Access2
2 – Adoption3
3 – Proficiency0
4 – Ways of Working1
5 – Reorganizing0

Who is adopting

Funding: Own budget (3), Public broadcaster / state media (2), Tech company (Google/GNI) (1)

Notable cases

2025BIRD.bg (Bureau for Investigative Reporting and Data)

BIRD IA — a targeted fundraising campaign to buy a high-powered on-premise machine so the investigative outlet can run AI models locally against its own archive: a database of hundreds of millions of records on the assets, property, companies, public procurement and EU-funds income of people in power. The stated aim is to flag suspicious data automatically and point its 'investigative scanner' at it.

Research & Investigation1 – Access
Locally-hosted (air-gapped) AI models on in-house hardware; applied to an investigative reSource →

2025BTA (Bulgarian News Agency)

Established BTA Institute (BTA-I) — new R&D structure partnering with Sofia Tech Park and 15+ academic and tech organisations to develop 20+ AI tools for use across the Bulgarian media sector; planned applications include translation, transcription, subtitling, summarisation, error checking, facial recognition, audio recognition, geolocation, synthetic voice generation, video editing, infographics and archive…

Content Production & Automation2 – Adoption
Multiple planned AI tools (in development); partnership with Bulgarian Academy of ScienceSource →

2024Netinfo / Nova Broadcasting Group (United Media)

Joined FT Strategies and Google News Initiative AI Launchpad programme to develop reader-facing conversational AI chatbot tools for news consumption

Audience Engagement & Community1 – Access
Conversational AI chatbot (proprietary, developed under AI Launchpad), Audience engagementSource →

2024ON AIR

AI avatar co-hosts "AI Ivan" and "AI Elena" deployed on morning news program; synthetic presenters generated from real anchors to deliver scripted news segments

Content Production & Automation2 – Adoption
AI avatar (custom)Source →

2024Capital.bg

AI-generated audio versions of articles using text-to-speech technology, enabling subscribers to listen to written content; first Bulgarian outlet to develop this capability

Audience Engagement & Community4 – Ways of Working
integrated into digital subscription offering", AI text-to-speech (specific provider not dSource →

Elsewhere in Europe and Central Asia

Albania 4Armenia 7Austria 22Azerbaijan 1Belarus 5Belgium 25Bosnia and Herzegovina 3Croatia 5Cyprus 1Czech Republic 24Denmark 27
Data from J·Index, the Journalism AI Index — every case verified against a published source. See the methodological note for how cases are collected and coded. Updated 2026-07-23.