Funding: Own budget (3), Media dev org (2)
Implemented DeFractal AI-driven data management platform (DMP) for automatic audience segmentation using IAB taxonomy (400+ segments); AI assistants manage first-party data, share audiences across domains via statistical models, and increase programmatic ad inventory via Ad Refresh; response to third-party cookie phase-out
Dedicated "AI dezinformacije" (AI disinformation) monitoring unit; detects and debunks AI-generated deepfakes and synthetic audio circulating on Croatian social networks; uses named AI detection tools; adopted formal Code of Conduct on the Use of AI-Based Technologies
Multiple AI tools used daily across editorial workflow: research, article drafting, headline suggestions, translation, text summarization, social media preparation, spell-checking, topic and interview question generation
AI tools used by editors and journalists for research, transcription, summarization and article drafting