Funding: Own budget (17), Public broadcaster / state media (5), Media dev org (2), Tech company (OpenAI) (1)
MAGNA — "Monitoring and Assisted Generation of News Artefacts", Ekstra Bladet's in-house generative-AI platform, rolled out in two phases during 2023. Phase one produced an automated local news feed — local business news, house sales and restaurant inspection reports — shown to readers who had told the paper where they lived, mixed in with human-written stories. Those began as classic rule-based robot journalism…
Platform Intelligence in News (PIN) — a three-year-nine-month research and development programme (Oct. 2020–June 2024) to build AI for news media independently of the large technology companies, begun during the pandemic and more than two years before ChatGPT launched. The team of about 17 combined researchers from Copenhagen Business School, the University of Copenhagen and the Technical University of Denmark…
Copyright lawsuit against OpenAI (filed Feb. 27, 2026, Denmark); DPCMO represents 99% of the Danish news industry; case centres on OpenAI training its models on Danish press publication content until at least summer 2024 without authorization and without giving publishers the option to opt out until at least summer 2023 when a text and data mining exception was introduced into Danish law; also covers ChatGPT…
News-agency AI suite: Autoflash finds key figures in financial reports in milliseconds and distributes them to the market; a sports robot (built with Nordjyske) writes two team-specific match reports per local game; an auto-tagging engine maps content to the IPTC topic standard translated to Danish; and an AI Assistant helps process press releases.
Multi-agent AI pipeline for sports content production: specialized AI agents convert social media rumours into published articles; AI generates translated versions of sports articles and data-driven betting/sports guides at scale; each agent handles a distinct production role (newsgathering, writing, fact-checking, translation)
Hyperlocal robot journalism since 2018: an 'Article Robot' auto-writes stories on local company accounts and (with Ritzau) local football matches. The group built its own editor for automated journalism with support from Google's Digital News Initiative and appointed Denmark's first robot editor.