Funding: Own budget (18), Public broadcaster / state media (4), Tech company (OpenAI) (2), Tech company (Google/GNI) (1)
AI-generated content published under fake journalist profiles across Ventures Media's Belgian magazine portfolio — in April and May 2025 more than half of online articles in Elle Belgium were attributed to fictional journalists including 'Sophie Vermeulen' and 'Marta Peeters'; both had website profiles with AI-generated headshots (Sophie Vermeulen's photo matched 'This Person Does Not Exist'); AI content also…
TrustIQ — AI-driven advertising targeting platform that translates advertiser briefs into precision-targeted, booking-ready campaign proposals using first-party data and contextual segments from De Tijd and L'Echo reader base; compresses brief-to-activation process from days to minutes; sales team can explore targeting live with clients and AdvOps receives Google Ad Manager-ready booking codes; launched Dec.…
Advanced WAN-IFRA/OpenAI Newsroom AI Catalyst cohort (Oct.–Dec. 2025); developing AI strategy and governance framework for Belgium's largest French-language press group (Le Soir, SudInfo, and — following June 2025 acquisition — La Libre Belgique, La DH, L'Avenir); programme participation timed with major organisational transformation as Rossel absorbed IPM Group, creating the dominant French-language Belgian news…
AI-generated articles published under fake persona bylines in Belgian editions of Elle, Marie Claire, Forbes and Psychologies magazines; 44 of 46 Psychologies articles bylined to fake psychologist 'Femke'; half of Elle articles bylined to non-existent 'Marta Peeters' and 'Sophie Vermeulen'; profile photo from This Person Does Not Exist
Claude 3 (Anthropic) used to auto-generate descriptive election result articles for all 281 Belgian communes during 2024 municipal elections; ~843 articles produced; AI set to below 20% creativity to prevent errors; all articles human-reviewed before publication
ChatDPG — private-server GPT-4-based editorial AI suite with tools including Headhunter (headlines), Quote Finder (key quotes), Intro/Outro Bots, and Push Princess (push notification suggestions); hosted internally to prevent data leakage; ""man-machine-man"" publication principle