J·Index / Countries / Iceland

AI in Iceland's news media

4 verified, source-linked AI implementations across 2 news organizations, 2021–2025.

Europe and Central Asia2021–2025

Cases

Organizations

Active since

2021

Controversies

What AI is used for

Content Production & Automation2

Audience Experience & Personalisation1

Accessibility1

How far adoption has gone

1 – Access1

2 – Adoption2

3 – Proficiency1

4 – Ways of Working0

5 – Reorganizing0

Who is adopting

Morgunblaðið 1
RÚV 3

Funding: Public broadcaster / state media (3), Own budget (1)

Notable cases

2021RÚV

Real-time AI speech recognition captions on live broadcasts for deaf and hard-of-hearing viewers;" Icelandic ASR system (Tiro ehf.) transcribes live broadcast audio via RTMP streaming using models trained on Icelandic language

Accessibility3 – Proficiency

Tiro ehf. real-time ASR (Icelandic-language speech recognition)Source →

2025Morgunblaðið

Morgunblaðið Enhanced Mobile App

Audience Experience & Personalisation2 – Adoption

CustomSource →

Elsewhere in Europe and Central Asia

Albania 4 Armenia 7 Austria 22 Azerbaijan 1 Belarus 5 Belgium 25 Bosnia and Herzegovina 3 Bulgaria 6 Croatia 5 Cyprus 1 Czech Republic 24 Denmark 27

Data from J·Index, the Journalism AI Index — every case verified against a published source. See the methodological note for how cases are collected and coded. Updated 2026-07-23.