AI in Serbia's news media
3 verified, source-linked AI implementations across 3 news organizations, 2023–2024.
Europe and Central Asia2023–2024
What AI is used for
AI Ethics & Editorial Policy1
Research & Investigation1
Content Production & Automation1
How far adoption has gone
1 – Access0
2 – Adoption2
3 – Proficiency1
4 – Ways of Working0
5 – Reorganizing0
Who is adopting
Funding: Media dev org (1), Tech company (Google/GNI) (1), Own budget (1)
Notable cases
Published AI use guidelines for Balkan investigative network; produced research report on AI adoption in regional media;" integrated AI tools in editorial workflow for data journalism and document analysis
AI Ethics & Editorial Policy3 – Proficiency
Broadcast AI-generated deepfake videos of opposition politicians on prime-time news;" fabricated footage showed political figures making statements they never made
Content Production & Automation2 – Adoption⚑ controversy
Powering data-driven investigations with AI
Research & Investigation2 – Adoption
Elsewhere in Europe and Central Asia
Data from
J·Index, the Journalism AI Index —
every case verified against a published source. See the
methodological note for how cases are collected and coded.
Updated 2026-07-23.