Funding: Own budget (33), Public broadcaster / state media (7), Tech company (OpenAI) (2), Tech company (Google/GNI) (2)
AI Hub — an eight-person editorial-led team (journalists, developers, UX) launched in 2023 to run Aftonbladet's AI experimentation. Ran the newsroom-wide 'How to Be a Prompt Queen' masterclass; built the 'AI Buffet' editorial toolkit — Spånaren (follow-up story suggestions), Buddy Reader (proofreading/feedback), SEO Super Optimiser and Youth Assistant (simplified fact boxes/timelines) — plus CMS-integrated AI…
Di+Pro — AI-powered premium subscription service transitioning Dagens Industri from a traditional news brand into a decision-support tool for business professionals; AI classifies and matches content to individual subscribers in real time, delivering personalised experiences tailored to each user's specific professional role; encompasses Dagens Industri plus 16 specialised publications in a single premium bundle;…
dnenhance — an FFmpeg audio filter that runs neural dialogue enhancement (DeepFilterNet 3, via its native Rust inference library) directly inside a filter graph, so broadcast audio can be cleaned of background noise to make speech clearer for viewers. SVT open-sourced it as a downstream patch against FFmpeg.
Automated local content at scale via a United Robots partnership: AI generates pre- and post-match sports articles plus texts on property sales, new business registrations and traffic news across the group's 14 local titles. AI is also used to tailor content to reader segments by analysing reader-behaviour data, and for targeted advertising.
Prompto — in-house multi-model AI assistant for all Sveriges Radio employees, launched October 2025; provides secure access to advanced LLMs, connects agents with internal systems, preserves editorial independence by avoiding vendor lock-in; used for research and internal workflow streamlining, not public-facing content; rolled out with ""AI for all"" training and four AI coaches embedded in regional newsrooms
Limecraft AI subtitling integration — Avid plugin powered by Limecraft's NLP-based subtitle generation and Speechmatics Swedish ASR creates broadcast-grade subtitles from transcripts with a single button press; processes 300-400 news items/month, saving about 2,000 hours of manual work per month on the news desk; overall capacity 7,500 items/month; made SVT the first broadcaster in Europe to provide AI subtitles…