Funding: Own budget (41), Tech company (OpenAI) (1), Public broadcaster / state media (1)
Published editorial AI guidelines ("Retningslinjer for KI i Aftenposten"), framed as a living document under continuous revision. Four main rules: label generative-AI use clearly and understandably; treat AI-created material like any other source — critically and curiously; the newsroom must quality-assure all AI use; and sensitive cases or information must not be shared with AI services before publication.…
VGX — AI-native news product reinventing VG's editorial format (launched in beta Dec. 2025 with 700 beta users); replaces traditional articles, front pages and pre-roll video with a single feed combining overview and in-depth layers; editorial content from Schibsted publications is broken into 'journalistic atoms' and reassembled by AI agents acting as reporters, editors and editors-in-chief; entire AI agent…
Djinn — an AI-powered data journalism interface built by iTromsø, a 20-person northern-Norwegian newsroom in the Polaris Media group. Custom scrapers and APIs collect over 12,000 municipal PDF documents a month; machine learning ranks them by relevance, auto-summarises and extracts key information, and pattern detection surfaces investigative leads (key individuals, hidden connections). Built in about two months…
WAAS (Whisper as a Service) — open-source GUI and API wrapping OpenAI's Whisper speech-recognition model, with job queuing, so a whole newsroom can self-host transcription instead of sending audio to a commercial service. Released by Schibsted under Apache 2.0 and maintained since 2023.
AI Sandbox — a secure, self-hosted generative-AI environment (launched Feb. 2024) that lets journalists across Norway's second-largest local-media group experiment with GenAI on the group's own paywalled content without exposing it to external LLMs. Paired with group-wide generative-AI guidelines under which local editors bear ultimate responsibility for AI use.
DJINN (Data Journalism Interface for Newsgathering and Notifications) scaled to 35 Polaris Media newsrooms — extracts documents from municipal archives, summarises and ranks them by newsworthiness using journalist-trained scoring; reduces document research from 2-3 hours to ~5 minutes per story; rollout began August 2023, reaching 35 newsrooms by February 2024; six cover stories generated in first week at…